nice to meet you
I am a senior product manager and product marketer focused on AI, data, and workflow-driven products.
I have spent my career sitting between highly technical teams, the people who have to sell, and the people who use the product every day. That has meant turning dense capabilities into simple positioning, building playbooks and collateral that sales actually use, and wiring up the workflows and tools that keep everything moving instead of stuck in someone’s inbox.
A lot of my work has been operational at its core. I design intake processes, prioritization frameworks, and asset lifecycles so campaigns and launches move from idea to sales enablement without chaos. I care about not just how requests show up but why they show up, how dependencies are managed, and how global teams stay in sync. I also care about what happens after launch. I define the metrics that tell us if a piece of content, a campaign, or a sales motion is or isn’t working, and I use that feedback to refine the system instead of just adding more assets.
I am most at home on products that feel like infrastructure. Data platforms, clinical and risk engines, marketplaces, and AI driven tools where performance, reliability, and clarity really matter. The pattern is always the same: understand the technology and the workloads well enough to talk about them plainly, build a marketing system that respects that complexity without exposing it, and give sales and partners what they need to tell the story with confidence.
A selection of work between 2016-2019
Project #1
Project #1
PROJECT: Compass
Size:
Series B Startup >> $50M+ Valuation
Role:
I led the product, design, and marketing teams that worked on several products: remote patient monitoring, a consumer health app, as well as Compass, our Clinical health viewer and data platform that sat in the middle of real clinical workflows. I owned the rollout, marketing, and integration of a compass (among other products), pulling signals from multiple systems into one place so care teams could see which patients, programs, and locations actually needed attention and act on that in a sane way.
Project #2
Project #2
PROJECT: Advantmed
Size:
Series B Startup > $150M+ Valuation
Role
I joined Advantmed to modernize how we captured, scored, and surfaced data across the platform. I led product for the in home assessment experience and the risk engine, working shoulder to shoulder with data science and ops to turn raw assessment data into clean workflows, explainable scores, and benchmarking views that plans and providers could actually use to make quality and financial decisions.
At the same time, I helped reposition the brand so the story matched the substance. We tied the narrative directly to the data, making it easier for payors and providers to understand population health in plain terms and, more importantly, know what to do next.
Project #3
Project #3
PROJECT: Talitha Coffee
Size:
Series B Startup >> 25m Evaluation
Role:
I joined Talitha Coffee as VP of Product and Growth to establish a brand, product, and grow the team and establish a product org. I owned our B2B & B2C ecommerce and personalization stack, built the site, recommendations, and lifecycle campaigns that worked, and used analytics and experimentation to figure out which offers, funnels, and experiences actually drove revenue, retention, and contribution margin instead of just adding more noise.
Project #4
Project #4
PROJECT: PORCH
Size:
Publicly Traded >> 1.3B
Role:
I joined Porch Group to lead product for the Moving organization, where I focused on making quote and booking workflows dramatically simpler and more conversion-friendly at scale. During this time, I partnered closely with marketing, operations, and engineering to tighten intake, prioritization, and delivery across a high-volume marketplace.
I led key initiatives, including Moving 101 and Move Builder, along with the underlying workflows that connected pricing, vendor selection, job assignment, and status updates into a guided customer experience that reduced drop-off and improved fulfillment reliability.